HN criticized, but I've heard "the guy who redesigned American's website" referenced in several times from several sources. It spread, it got him a reputation, it gave him a brand! Dustin Curtis is now recognizable in any kind of design discussion.
I've never heard of minimallyminimal, but I'll remember "the guy who rebranded Microsoft" for a long time.
I've never heard of minimallyminimal, but I'll remember "the guy who rebranded Microsoft" for a long time.