I would be really easy to create the same type of scale-able ticket selling system and in-venue verification scanners.
As a Previous Ticketmaster employee I believe the one thing that help prevent competition in this space is that they work with venues and performers. They subsidize Opex cost for the venues, which I think keeps them happy. For the life of me I can't explain why Ticketmaster would go and "merge" with a competitor who had driven themselves (liveNation) to the verge of bankruptcy (publicly stated within 30 days) just to take some venue market share and select artist. LiveNation now runs this combined company - it was less of a merge and more of a bankrupt company convincing a profitably company that they should "merge". IMO this has everything to do with piss poor management at Ticketmaster and the real value of select venues/artists.
As a Previous Ticketmaster employee I believe the one thing that help prevent competition in this space is that they work with venues and performers. They subsidize Opex cost for the venues, which I think keeps them happy. For the life of me I can't explain why Ticketmaster would go and "merge" with a competitor who had driven themselves (liveNation) to the verge of bankruptcy (publicly stated within 30 days) just to take some venue market share and select artist. LiveNation now runs this combined company - it was less of a merge and more of a bankrupt company convincing a profitably company that they should "merge". IMO this has everything to do with piss poor management at Ticketmaster and the real value of select venues/artists.