Chinese law maker allow only Chinese characters if you want to register a company in China. So internal companies must transliterate their brand names into Chinese if they want to do business in China.
One funny example is 7-Eleven. Its legal name in China is "柒一拾壹". Note the dash is converted to the Chinese character "一" (meaning "one").
One funny example is 7-Eleven. Its legal name in China is "柒一拾壹". Note the dash is converted to the Chinese character "一" (meaning "one").