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free advertising! We have a lot of people who look at the site, and it is incredibly difficult to find drink deals online in one place (at least in Virginia), so people go to the places that are listed on our website that have the best deals. If you're not on the website, our users might overlook your bar. Seems like a good enough incentive to me. We will also market the ability to directly contact the bar's core crowd via push notifications and SMS when that is ready by the end of the summer.