The problem in that segment is that it's basically the same disposable, non-repairable tech that's destined to the dumpster in a couple of years. The company is selling the appearance of having a different design philosophy, and it works because the consumer has no way of telling.
So, if you want to do anything more profound in that space, it's going to be hard to compete.
https://www.amazon.com/Nostalgia-NRMO7YW6A-Countertop-Microw...
The problem in that segment is that it's basically the same disposable, non-repairable tech that's destined to the dumpster in a couple of years. The company is selling the appearance of having a different design philosophy, and it works because the consumer has no way of telling.
So, if you want to do anything more profound in that space, it's going to be hard to compete.