I have find most of the estimated reading times on websites and blogs to be redundant. I more often than not end up taking more time going through the text than what is suggested in the ERT.
And while I agree that "800 words, listicle, 8th grade English" is a better way to tell potential viewers on what they should expect, I don't think there can be any hard way to determine reading times because the difference in variables from person to person is too wide to account for.
And while I agree that "800 words, listicle, 8th grade English" is a better way to tell potential viewers on what they should expect, I don't think there can be any hard way to determine reading times because the difference in variables from person to person is too wide to account for.