Whilst I very much agree with you, actually doing this properly and pulling this off requires PM’s and/or Account Managers who are willing and capable of _actually managing_ customers.
Many, many people I’ve dealt with in these roles don’t or can’t, and seem to think their sole task is to mainline customer needs into dev teams. The PM’s I’ve had who _actually_ do manage back properly had happier dev teams, and ultimately happier clients, it’s not a mystery, but for some reason it’s a rare skill.
Many, many people I’ve dealt with in these roles don’t or can’t, and seem to think their sole task is to mainline customer needs into dev teams. The PM’s I’ve had who _actually_ do manage back properly had happier dev teams, and ultimately happier clients, it’s not a mystery, but for some reason it’s a rare skill.