So you would be good with spending more money and even increasing total carbon footprint, if it just felt good?
Seriously, if you're not going to measure anything or use logic, I'm not sure how you can even call them "defined" or "values". It sounds like, "I saw it on TV/internet/billboard so it must be true".
Seriously, if you're not going to measure anything or use logic, I'm not sure how you can even call them "defined" or "values". It sounds like, "I saw it on TV/internet/billboard so it must be true".