Many Indians (esp entrepreneurs) don't realise it, Ratan Tata's conduct is the default expectation how the successful and hyped people in India are to behave (not taking a moral stand, rather a factual one) in the society. He was known to be humble and kind and never made headlines for the wrong reasons. Many would do extensive PR, while he stayed away from the limelight. It's remarkably difficult in a country where the heroes are few and get a huge coverage if they want it.
Whenever a big brand wants to enter India and (due to FDI rules) has to partner with an Indian brand, invariably they go with Tata (Starbucks, Foxconn). The image of being upstanding, clean, and good at execution is hard earned.
Whenever a big brand wants to enter India and (due to FDI rules) has to partner with an Indian brand, invariably they go with Tata (Starbucks, Foxconn). The image of being upstanding, clean, and good at execution is hard earned.