Comment by ncclporterror

In modern finance the Black-Scholes formula is not used to "price" options in any meaningful sense. The price of options is given by supply and demand. Black-Scholes is used in the opposite way: traders deduce the implied volatility from the observed option prices. This volatility is a representation of the risk-neutral probability distribution that the markets puts on the underlying returns. From that distribution we can price other financial products for which prices are not directly observable.