The harder part to me: "books" aren't great in average.
There's an ocean of garbage books basically mass produced by ghost writers, solely targeted at milking a socially hot topic or grifting.
There's an obesity epidemic ? Let's make 3000 new books repackaging classic diets under new catchy titles and see which sticks. AI is coming ? Let's throw money at anyone with a vaguely related blog and expand their 3 hot takes into 300 pages with a nice title and cover.
At the end of the day what we get in long form is often a stretched version of what was fitting into 3 tweets before they tried to monetize it in a book deal.
The harder part to me: "books" aren't great in average.
There's an ocean of garbage books basically mass produced by ghost writers, solely targeted at milking a socially hot topic or grifting.
There's an obesity epidemic ? Let's make 3000 new books repackaging classic diets under new catchy titles and see which sticks. AI is coming ? Let's throw money at anyone with a vaguely related blog and expand their 3 hot takes into 300 pages with a nice title and cover.
At the end of the day what we get in long form is often a stretched version of what was fitting into 3 tweets before they tried to monetize it in a book deal.