Comment by smirutrandola

The article says that even if you put all the static data to flash, you still have to fit about 1.5 MB of non static data, if you don't optimize it. Beside that, all graphics is loaded from the relatively slow external SPI flash, which tops at 17 MB/s with overclock. Yes, the GBA is much slower, but the access to cartridge data is faster than 17 MB/s (and also the random-read speed is in the 100 ns range, not 1-2 us range).