Comment by makomk

I'm not sure it is. The EU has increasingly strict energy efficiency requirements for washing machines that are frankly stupid - they're pretty efficient already, so the way that manufacturers have improved efficiency through ludicrously long multi-hour wash cycles that keep on getting longer (there's apparently a direct relationship between the length of the wash cycle and how little energy can be used to clean clothes). The efficiency gains make washing less useful and consume more of people's limited time to the point that the cycles those numbers are based on don't really seem to be intended to be used.