We actually started with "reduce your costs by 3-10x with infinite scalability" without talking about storing in s3 and serverless (along the lines of your thinking - only talk about benefits + what you do). But our users, engineers by their very nature, were skeptical about how Oodle works, so we ended up settling on a combination of why, what and how. This resonated better with our early customers and prospects.
We actually started with "reduce your costs by 3-10x with infinite scalability" without talking about storing in s3 and serverless (along the lines of your thinking - only talk about benefits + what you do). But our users, engineers by their very nature, were skeptical about how Oodle works, so we ended up settling on a combination of why, what and how. This resonated better with our early customers and prospects.