I personally don't use it too, but I think it's origins are not just readability, but from developing queries in a REPL like environment.
As you develop and are constantly creating / debugging queries where you often add new and or or clauses as a whole line, that becomes much faster to add and remove those same lines as they're a single shortcut away in nearly all text editors.
As you develop and are constantly creating / debugging queries where you often add new and or or clauses as a whole line, that becomes much faster to add and remove those same lines as they're a single shortcut away in nearly all text editors.