I generally read faster than some narrator slowly babbling on over a meandering script, so that is 20 minutes long. If the video is 20 minutes long, I wager I can read an equivalent article in less than 5 minutes and come out enlightened all the same.
Videos are great for getting the eyes of the general man who doesn't have a preconceived interest in a subject, you're trying to bait clicks and videos are great for that. For people already interested in the subject though? Videos are almost always a literal waste of time compared to a well written article.
And if you wanna say I have a short attention span: Sue me. I'm a 35 year old millenial, we're infamous for having short attention spans.
Videos are great for getting the eyes of the general man who doesn't have a preconceived interest in a subject, you're trying to bait clicks and videos are great for that. For people already interested in the subject though? Videos are almost always a literal waste of time compared to a well written article.
And if you wanna say I have a short attention span: Sue me. I'm a 35 year old millenial, we're infamous for having short attention spans.