I'm struggling with attracting customers to my SaaS, while having to navigate the bullshit advice thrown around by so called "indie-hackers".
Paying for ProductHunt, or building a Twitter audience, probably works if you sell to other indie hackers. But when you have a product that is designed to solve a problem, like I do, I believe a different approach is needed.
I tried to build content around the service, to hit popular keywords, and while it works to some extent, it seems to die off quickly. I tried ads, but the CPC is too high, and since I don't operate on a subscription model it doesn't make economic sense. I also tried so-called passive marketing, i.e., monitoring keywords related to my service on, say, Reddit, and replying with a real (not-AI generated) reply with a link to my service, needless to say, I was banned.
So, one-man SaaS owners, how do you attract customers?
Paying for ProductHunt, or building a Twitter audience, probably works if you sell to other indie hackers. But when you have a product that is designed to solve a problem, like I do, I believe a different approach is needed.
I tried to build content around the service, to hit popular keywords, and while it works to some extent, it seems to die off quickly. I tried ads, but the CPC is too high, and since I don't operate on a subscription model it doesn't make economic sense. I also tried so-called passive marketing, i.e., monitoring keywords related to my service on, say, Reddit, and replying with a real (not-AI generated) reply with a link to my service, needless to say, I was banned.
So, one-man SaaS owners, how do you attract customers?