And they rightly deserve to lose the business to AMD.
Intel to Apple: "We're too big to deliver what you want for cell phones." Apple: "Ok. We'll use ARM."
Intel to Sony: "We're too big to commit to pricing, compatibility and volume." Sony:" Ok. We'll keep using AMD."
It's interesting that Intel keeps trying to ship "features", some of arguable utility but others that are decently helpful, like AVX-512, that now AMD delivers and Intel does not. I'm sure Sony didn't want a processor that can't properly and performantly run older and current titles.
Intel to Apple: "We're too big to deliver what you want for cell phones." Apple: "Ok. We'll use ARM."
Intel to Sony: "We're too big to commit to pricing, compatibility and volume." Sony:" Ok. We'll keep using AMD."
It's interesting that Intel keeps trying to ship "features", some of arguable utility but others that are decently helpful, like AVX-512, that now AMD delivers and Intel does not. I'm sure Sony didn't want a processor that can't properly and performantly run older and current titles.