I don't think revenge is the motivation, but it's hard to know what the actual motivation is. I think it's some mix of:
- Execs truly believe that culture and productivity are better in office (i.e., what they actually say in their announcements)
- An opportunity to force attrition without layoffs
- Maintain real estate value / Justify real estate investments
- Belief that remote workers are more likely to jump to another company
- Opportunity to claw back a perk that can be returned in future negotiations if needed
- Big tech companies are mature and no longer need to compete so heavily on brand/perks
- Execs personally prefer employees in office for some other reason (e.g., wanting to feel powerful)
- Execs have strong data that productivity is higher in an office (seems unlikely, surely they'd have published it by now)
- Execs truly believe that culture and productivity are better in office (i.e., what they actually say in their announcements)
- An opportunity to force attrition without layoffs
- Maintain real estate value / Justify real estate investments
- Belief that remote workers are more likely to jump to another company
- Opportunity to claw back a perk that can be returned in future negotiations if needed
- Big tech companies are mature and no longer need to compete so heavily on brand/perks
- Execs personally prefer employees in office for some other reason (e.g., wanting to feel powerful)
- Execs have strong data that productivity is higher in an office (seems unlikely, surely they'd have published it by now)