I'm conflicted.
It's absolutely stunning what smartphones can do these days and Apple makes an excellent product. It feels ungrateful and cynical to keep calling new models "boring".
The reality though is that normie needs were accomplished several generations ago. I'll use my girlfriend as a sample of such user.
She can't tell the difference between LCD and OLED nor would she notice Pro-motion.
You can add a million features to the camera app but she opens it and presses the shutter. Her only awareness of features is when she accidentally enables one and doesn't know how to get back.
You could set her back 8 iOS versions and she probably wouldn't notice. Because she uses none of the hundreds of features released since. Not because she dislikes them, she doesn't know they even exist.
All the spectacular advances in computing power are lost on her as this makes zero difference for the Facebook cat video group and Pinterest.
You might assume my girlfriend is perhaps lowly educated or just not tech savvy. Wrong, she's highly educated, even works in IT, although not in an engineering role. It's not that she's unable to understand the advances, she simply doesn't care.
It's becoming ever harder to justify new models for normies. Pretty much they buy the new one when the battery of their current one runs bad, typically every 3-4 years.
I think this is also why Apple put many Pro features into the regular model. Most people don't buy the pro and they're desperate for selling points in the regular model.
If the iPhone would have true user-swappable batteries, their business would collapse.
It's absolutely stunning what smartphones can do these days and Apple makes an excellent product. It feels ungrateful and cynical to keep calling new models "boring".
The reality though is that normie needs were accomplished several generations ago. I'll use my girlfriend as a sample of such user.
She can't tell the difference between LCD and OLED nor would she notice Pro-motion.
You can add a million features to the camera app but she opens it and presses the shutter. Her only awareness of features is when she accidentally enables one and doesn't know how to get back.
You could set her back 8 iOS versions and she probably wouldn't notice. Because she uses none of the hundreds of features released since. Not because she dislikes them, she doesn't know they even exist.
All the spectacular advances in computing power are lost on her as this makes zero difference for the Facebook cat video group and Pinterest.
You might assume my girlfriend is perhaps lowly educated or just not tech savvy. Wrong, she's highly educated, even works in IT, although not in an engineering role. It's not that she's unable to understand the advances, she simply doesn't care.
It's becoming ever harder to justify new models for normies. Pretty much they buy the new one when the battery of their current one runs bad, typically every 3-4 years.
I think this is also why Apple put many Pro features into the regular model. Most people don't buy the pro and they're desperate for selling points in the regular model.
If the iPhone would have true user-swappable batteries, their business would collapse.