Pure speculation, but AFAIK they provided benefits like health insurance to their staff, so even if they weren't offering high salaries I bet a sizable % of that monthly cost is personnel and associated costs.
They put their money (and investors' money) where their mouth was and actually ran a co-op instead of relying heavily on freelancers or cheap outsourced labor. It's unfortunate that doing that hampers sustainability, though.
They put their money (and investors' money) where their mouth was and actually ran a co-op instead of relying heavily on freelancers or cheap outsourced labor. It's unfortunate that doing that hampers sustainability, though.