Comment by asdff

The realities of this market have not hit the consumers. Even young people are still out there spending 5-6 figures on a rock and ascribing real value and aspirations towards eventually "upgrading" into said rocks from perhaps an existing synthetic alternative already set in the ring. Even if the supply side price argument is so perverted now, we still have a culture that wants to put a high value on this object for sentimental reasons. No one wants to hear that diamond rings are worthless. They want to spend money on it. Spending an appreciable amount of your savings on it is the entire significance of it, not really the value prospect.