This looks very much like it was created (at least partly) in response to the Digital Markets Act, which prohibits companies regulated under it ("Gatekeepers", https://digital-markets-act.ec.europa.eu/gatekeepers_en) from combining data across different services without the consent from the user.
Fines for DMA violations are up to 10% of global revenue (not profit) for the first violation, up to 20% for repeat violations, plus other penalties and remedies. Also, an ongoing fine of 5% of revenue until brought in compliance.
My impression is that DMA is taken quite seriously by Big Tech, especially given that it's clear that they're directly being targeted by it.
Fines for DMA violations are up to 10% of global revenue (not profit) for the first violation, up to 20% for repeat violations, plus other penalties and remedies. Also, an ongoing fine of 5% of revenue until brought in compliance.
My impression is that DMA is taken quite seriously by Big Tech, especially given that it's clear that they're directly being targeted by it.