I don't think it's that unfathomable when you look at how governments spend the money. E.g. a public Czech university spent 80k euros to change their logo from this:
Why does a public university, one of the most popular in the country, need a new logo? And if it needs a new logo, why don't they assign it as a project to the students of arts/marketing faculty?
https://cdn.xsd.cz/resize/21404adf37a83977870fe87fe0eb4ea6_r...
to this:
https://www.em.muni.cz/cache-thumbs/logo_muni_web-1580x790-2...
Why does a public university, one of the most popular in the country, need a new logo? And if it needs a new logo, why don't they assign it as a project to the students of arts/marketing faculty?