When almost all the money is going to the software and setup, it sure shouldn't cost less to do it yourself. It takes money to make a robust solution, plus healthy profit, but that money is spread across every customer.
Renting equipment is an entirely different issue, but I get the impression that the equipment cost is a pretty negligible percent of the number being discussed.
Renting equipment is an entirely different issue, but I get the impression that the equipment cost is a pretty negligible percent of the number being discussed.