> Of course if you hide the fact that your product might cost a lot of money from your users, more of them will sign up
The problem with their calculator was that the users introduced slightly wrong data, or misunderstand what means some metric, and suddenly a 1000x the real price was shown. Their dilemma was "how to fix those cases", and the solution was "get rid of the messy calculator".
But they are not hidding a 1000x cost, they are avoiding losing users that get a wrong 1000x quote.
The problem with their calculator was that the users introduced slightly wrong data, or misunderstand what means some metric, and suddenly a 1000x the real price was shown. Their dilemma was "how to fix those cases", and the solution was "get rid of the messy calculator".
But they are not hidding a 1000x cost, they are avoiding losing users that get a wrong 1000x quote.