Why is there only one Apple, anyway? It does not make sense to me.
Their niche is luxury consumerism + overbearing paternalism.
I don't think that is hard to replicate.
Since BlackBerry gave up on making smartphones, there is no other phone manufacturer trying for the same market. Sure you can buy an Android with cutting-edge tech specs, but you don't get the Apple customer experience and the brand recognition.
Since BlackBerry gave up on making smartphones, there is no other phone manufacturer trying for the same market. Sure you can buy an Android with cutting-edge tech specs, but you don't get the Apple customer experience and the brand recognition.