Comment by layer8

Whenever I read “beautiful” in marketing copy, I’m immediately put off. It’s so presumptuous and conveys vanity. Moreover, users may prefer their software to be utilitarian, and in any case are likely to have different opinions on what constitutes “beauty”. For that aspect: Show, don’t tell. If people do find it beautiful, then they don’t need to be told. And if they don’t, then telling them is unlikely to change that.