I grew up in rural New Zealand, on a dairy farm. I agree that the needs of suburban and rural communities are very different from the needs of urban communities, but what confuses me is why Americans (and increasingly, Kiwis) need a vehicle the size of a Dodge Ram rather than one the size of a 1990 HiLux ute [1].
[1] https://en.wikipedia.org/wiki/Ute_(vehicle)#/media/File:1990...