> But what else is there to measure other than checkout button click count(and follow up purchases) to measure the effect of button color change?
Purchases occur on the checkout page itself. Its design, payment input, and upsells can all impact results, potentially counteracting the button color's effects. You need a clearer hypothesis to address these.
Purchases occur on the checkout page itself. Its design, payment input, and upsells can all impact results, potentially counteracting the button color's effects. You need a clearer hypothesis to address these.