AFAIK, the MACs at the time was all point and click. Building GUI applications is not easy. Borland's IDE was text base, making that a GUI may have been to expensive based upon the amount of $ that could be made.
Also, most MAC people considered themselves Artists, not developers. Most individual developers (all) were hacking on DOS at the time. So that may have played into it too. To me, it is all about potential revenue vs expense.
Also, most MAC people considered themselves Artists, not developers. Most individual developers (all) were hacking on DOS at the time. So that may have played into it too. To me, it is all about potential revenue vs expense.