I think it is a really great article but I am a chef too already familiar with the ingredients and style of cooking.
I think the main issue is getting people to try new dishes.
Of course, the dishes have to be good and not just the chef fooling around. Sometimes this style seems like "hey try this new exotic dish! It is made from mixing organic ice cream, grass fed beef, fair trade coffee and sriracha. Oh you think it sucks? Well that is because your taste buds are use to standard western food!"
I think of how no one needs an intellectual explanation as to why pad thai is good even if they only ever had pizza and burgers.
I think the main issue is getting people to try new dishes.
Of course, the dishes have to be good and not just the chef fooling around. Sometimes this style seems like "hey try this new exotic dish! It is made from mixing organic ice cream, grass fed beef, fair trade coffee and sriracha. Oh you think it sucks? Well that is because your taste buds are use to standard western food!"
I think of how no one needs an intellectual explanation as to why pad thai is good even if they only ever had pizza and burgers.