It can certainly be obnoxious (I remember everyone calling Microsoft, M$ in the early 2000s), but if the goal is communicating an idea to an audience spelling it iPhone vs IPhone vs iphone vs Iphone doesn't make a difference.
What I don't get is advocating for radical civil obedience to a company's preferred trademark names.
What I don't get is advocating for radical civil obedience to a company's preferred trademark names.