Ehh, if you go to buy a new car, will you buy a brand you've never heard of before? Or will you perhaps check out the brand you've seen ads for a hundred times in your life?
It's not a conscious decision, your mind is familiar with some of the brands more than others, for whatever reason, and that tricks you into trust. Sure, you still might look into reviews and stuff, but your mind has already been primed to some extent in what brands you even consider.
It's not a conscious decision, your mind is familiar with some of the brands more than others, for whatever reason, and that tricks you into trust. Sure, you still might look into reviews and stuff, but your mind has already been primed to some extent in what brands you even consider.