Competing with a big player on the market just with pricing is a lost cause in my opinion.
The few startups solving the same problems that actually win against big players (by winning understand biting a fair portion of the total pie to survive) are doing so by solving this problem fundamentally differently. Your innovative approach must be really innovative to stand a chance against the big guys. This has to be something completely different to stand a chance.
Offering lower price will not be sustainable for you in the long run I think. This will definitely hold you back on the growth side. Not to mention what the customer might think - lower price = lower quality. Besides a big player has a lot of resources! They can squeeze you out of the market easily with your lower price.
I am an unsuccessful former founder :) . But I made some similar mistakes. In my opinion, rocket-marketing and completely innovative product are the two musts for the successful groundwork of any startup.
The few startups solving the same problems that actually win against big players (by winning understand biting a fair portion of the total pie to survive) are doing so by solving this problem fundamentally differently. Your innovative approach must be really innovative to stand a chance against the big guys. This has to be something completely different to stand a chance.
Offering lower price will not be sustainable for you in the long run I think. This will definitely hold you back on the growth side. Not to mention what the customer might think - lower price = lower quality. Besides a big player has a lot of resources! They can squeeze you out of the market easily with your lower price.
I am an unsuccessful former founder :) . But I made some similar mistakes. In my opinion, rocket-marketing and completely innovative product are the two musts for the successful groundwork of any startup.