Both of them have applied for .search.
> The .search gTLD provides Google with the opportunity to differentiate its Google Search products and services by linking them to a unique gTLD. Google will be able to quickly distinguish new products and services it develops and⁄or acquires by offering them in the proposed gTLD.
> The mission of the .SEARCH registry is to provide a unique and dedicated platform for Amazon while simultaneously protecting the integrity of its brand and reputation.
> A .SEARCH registry will:
> • Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
> • Provide Amazon a further platform for innovation.
> • Enable Amazon to protect its intellectual property rights.
Basically, only for their own commercial gains. The other two applicants want .search to be a place for consolidation of search related domains, which seems like an absolute pipe dream.
> The .search gTLD provides Google with the opportunity to differentiate its Google Search products and services by linking them to a unique gTLD. Google will be able to quickly distinguish new products and services it develops and⁄or acquires by offering them in the proposed gTLD.
> The mission of the .SEARCH registry is to provide a unique and dedicated platform for Amazon while simultaneously protecting the integrity of its brand and reputation.
> A .SEARCH registry will:
> • Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
> • Provide Amazon a further platform for innovation.
> • Enable Amazon to protect its intellectual property rights.
Basically, only for their own commercial gains. The other two applicants want .search to be a place for consolidation of search related domains, which seems like an absolute pipe dream.