I'm not so sure nobody cares. Because of the apple's M1-3 machines battery life, people already associate ARM chips with power efficiency.
People will always want their laptop/tablet/phone batteries to last longer, and if makers of those devices know that consumers associate ARM with power efficiency, they will want to take advantage of that.
People will always want their laptop/tablet/phone batteries to last longer, and if makers of those devices know that consumers associate ARM with power efficiency, they will want to take advantage of that.