This thread is a perfect example of why we need to reign in marketing and its insistence on misleading people.
Because and only because i’ve been lingering in the off-roading community for a few years i personally understand why the NPS end goals are not only reasonable but probably necessary. but i feel terrible for the sheer number of people who have been intentionally duped by marketers.
i’ve seen it repeatedly, someone buys an “all wheel drive” truck or suv, and from the initial first commercial they see all the way through to the salestrash, they were misled.
over and over they end up justifiably frustrated finding out they’ve spent tens of thousands of dollars being misled on their vehicle’s capabilities only to learn their “off-road AWD” vehicle really really shouldn’t leave the suburban pavement. and that the misleading was all a ploy by marketers and their insistence on muddying the waters.
this is far from limited to auto manufacturers, we see this misleading trash across the entire board.
we desperately need to get back closer towards something resembling honesty in marketing.
Because and only because i’ve been lingering in the off-roading community for a few years i personally understand why the NPS end goals are not only reasonable but probably necessary. but i feel terrible for the sheer number of people who have been intentionally duped by marketers.
i’ve seen it repeatedly, someone buys an “all wheel drive” truck or suv, and from the initial first commercial they see all the way through to the salestrash, they were misled.
over and over they end up justifiably frustrated finding out they’ve spent tens of thousands of dollars being misled on their vehicle’s capabilities only to learn their “off-road AWD” vehicle really really shouldn’t leave the suburban pavement. and that the misleading was all a ploy by marketers and their insistence on muddying the waters.
this is far from limited to auto manufacturers, we see this misleading trash across the entire board.
we desperately need to get back closer towards something resembling honesty in marketing.