Equity share with co-founder for an app I've already built
I've been building a SaaS app over the last couple years in my spare time. In classic dev fashion I didn't do any marketing at all and have no paying users.
The app is well past the MVP stage and is an advanced project coding wise at ~70-80k lines of well written code (hence the no marketing, I just like to code).
I'm talking to a couple of potential non-tech co-founders that have proven industry experience and success in marketing that are very interested. I would only be partnering up with 1 of them, making it just me and one co-founder.
My question is what is a reasonable equity share for this setup?
On one hand I'm bringing a lot, a full working app in a large market, but on the other it's pre-revenue so will require a lot of marketing work from them, and of course more development code wise.
The app is well past the MVP stage and is an advanced project coding wise at ~70-80k lines of well written code (hence the no marketing, I just like to code).
I'm talking to a couple of potential non-tech co-founders that have proven industry experience and success in marketing that are very interested. I would only be partnering up with 1 of them, making it just me and one co-founder.
My question is what is a reasonable equity share for this setup?
On one hand I'm bringing a lot, a full working app in a large market, but on the other it's pre-revenue so will require a lot of marketing work from them, and of course more development code wise.