I think their target audience are well-heeled Apple customers who like to imagine that they are musicians. Hacker culture doesn't have a "collector of expensive African originals" role, so "amateur who collects equipment far out of proportion to the time they invest in using any of it" has formed to collect the same psychological energy. It's about the combination of the creator fantasy on the surface backed up by the collector's motives beneath.
It is a very common way to present as a consumer in hobby markets, but it has elaborated itself to a great degree in this case because hobbyist musicians aren't surrounded by retired session artists the way, for example, woodworkers are surrounded by retired tradesmen.
It is a very common way to present as a consumer in hobby markets, but it has elaborated itself to a great degree in this case because hobbyist musicians aren't surrounded by retired session artists the way, for example, woodworkers are surrounded by retired tradesmen.