Comment by thereddaikon

Consumers don't always make decisions in their own best interest. They are also often under informed. Their buying habits can often follow less than rational psychology. Businesses know these things and devote a great deal of resources to exploit it. People shouldn't be punished for being imperfect and businesses shouldn't be able to weaponize human psychology to take advantage of people. If we made seatbelts and airbags optional they probably wouldn't have caught on either.