> a well tuned, specialized store is better at selling the same product compared to a big box.
are there some numbers to support that? I mean, f.ex. no of macbook pro and sony bravia or xbox sold in the supermarkets vs sold in brands' stores? I always get the feeling that such stores exist to keep appearances and attract new customers, not to work as a main selling point. selling 20 laptops through bestbuy is probably way cheaper and quicker than selling 20 laptops through it's own store.
are there some numbers to support that? I mean, f.ex. no of macbook pro and sony bravia or xbox sold in the supermarkets vs sold in brands' stores? I always get the feeling that such stores exist to keep appearances and attract new customers, not to work as a main selling point. selling 20 laptops through bestbuy is probably way cheaper and quicker than selling 20 laptops through it's own store.