I work for a company that enables businesses to drop eCommerce into their websites. When I started, this was done via a script that embedded an iFrame. This wasn't great for SEO, and some competitors started popping up with SEO-optimized products.
Since our core technology is a React app, I realized that we could just mount the React app directly on any path at the customer's domain. I won't get into the exact implementation, but it worked, and our customers' product pages started being indexed just fine. We even ranked competitively with the upstarts who used server-side rendering. We had a prototype in a few months, and then a few months after that we had the version that scaled to 100s of customers.
We then decided to build a new version of our product on Remix (SSR framework similar to nextjs). It required us to basically start over from scratch since most of our technologies weren't compatible with Remix. 2 years later, we still aren't quite done. When all is said and done, I'm really curious to see how this new product SEOs compared to the existing one.
Since our core technology is a React app, I realized that we could just mount the React app directly on any path at the customer's domain. I won't get into the exact implementation, but it worked, and our customers' product pages started being indexed just fine. We even ranked competitively with the upstarts who used server-side rendering. We had a prototype in a few months, and then a few months after that we had the version that scaled to 100s of customers.
We then decided to build a new version of our product on Remix (SSR framework similar to nextjs). It required us to basically start over from scratch since most of our technologies weren't compatible with Remix. 2 years later, we still aren't quite done. When all is said and done, I'm really curious to see how this new product SEOs compared to the existing one.