Instead of viewing Dunbar's number as a law, I view it as a sometimes useful, mental model. This article is about how Dunbar's number, as a mental model, breaks down when applied to social media. It makes a strong case for that.
Like all mental models, Dunbar's number is not perfect. However, readers who stop after the introduction of this article may be left thinking it's not useful at all.
I find it very useful in helping leaders in early-stage organizations that are growing fast recognize why the tools & techniques they've used to get to 30-80 people are breaking down as they approach 100-150 people. It helps frame why new tools & techniques for organization and communication are required.
Like all mental models, Dunbar's number is not perfect. However, readers who stop after the introduction of this article may be left thinking it's not useful at all.
I find it very useful in helping leaders in early-stage organizations that are growing fast recognize why the tools & techniques they've used to get to 30-80 people are breaking down as they approach 100-150 people. It helps frame why new tools & techniques for organization and communication are required.