Seen this story play out so many times. I audited a company years ago that claimed to have excellent, personal almost, relationship with Google and all needed paperwork to use their platform as a core of their business. They went bust 6 months after because of "unexpected" change of Google's product strategy.
Real lesson here is to avoid single points of failure, regardless if it's API, people or partners. Ask yourself a question if there's a single entity that can kill your business and remove that reliance.
Real lesson here is to avoid single points of failure, regardless if it's API, people or partners. Ask yourself a question if there's a single entity that can kill your business and remove that reliance.