If this ran on google's own cloud it amounts to internal bookkeeping.
The only cost is then the electricity and used capacity. Not consumer pricing. So negligible.
It is rather unfortunate that this sort of paper is hard to reproduce.
That is a BIG downside, because it makes the result unreliable. They invested effort and money in getting an unreliable result. But perhaps other research will corroborate. Or it may give them an edge in their business, for a while.
They chose to publish. So they are interested in seeing it reproduced or improved upon.
It is rather unfortunate that this sort of paper is hard to reproduce.
That is a BIG downside, because it makes the result unreliable. They invested effort and money in getting an unreliable result. But perhaps other research will corroborate. Or it may give them an edge in their business, for a while.
They chose to publish. So they are interested in seeing it reproduced or improved upon.