A $10 gift card after messing up millions of devices and stranding tens, maybe hundreds of thousands of people...this seems completely tone deaf. Giving people a $10 gift card feels worse than just apologizing.
It's like crashing someone's car and then giving them a bag of Skittles for the trouble. Sure you can't uncrash the car, but the bag of Skittles trivializes the whole thing and makes a genuine apology feel cheap.
It's like crashing someone's car and then giving them a bag of Skittles for the trouble. Sure you can't uncrash the car, but the bag of Skittles trivializes the whole thing and makes a genuine apology feel cheap.