> I always want to see a page with the product details and price before I click "buy". Reducing the number of clicks is not going to make me change my decision.
This is compounded by the multi-headed monster that large orgs like theirs have no choice but to become. If customers could trust that every day essentials had a relatively stable price and availability pattern like they trust from their local grocery store (rightly or wrongly), blind ordering might be more tenable.
But some other head on the beast wants to keep Amazon shaped like an unmonitored digital marketplace where orders are fulfilled dynamically by bidders and algorithms, so your Tide Pods could be anywhere from $6.99 to $64.99, and you might get anywhere between 10 and 100, and they might arrive tomorrow or next week, and they might come in retail packaging or as a bag of tide-pod-resembling-mystery-objects, etc.
Of course blind ordering won't work when you can't give your customers any assurances (let alone guarantees) about price, quality, volume, etc
This is compounded by the multi-headed monster that large orgs like theirs have no choice but to become. If customers could trust that every day essentials had a relatively stable price and availability pattern like they trust from their local grocery store (rightly or wrongly), blind ordering might be more tenable.
But some other head on the beast wants to keep Amazon shaped like an unmonitored digital marketplace where orders are fulfilled dynamically by bidders and algorithms, so your Tide Pods could be anywhere from $6.99 to $64.99, and you might get anywhere between 10 and 100, and they might arrive tomorrow or next week, and they might come in retail packaging or as a bag of tide-pod-resembling-mystery-objects, etc.
Of course blind ordering won't work when you can't give your customers any assurances (let alone guarantees) about price, quality, volume, etc