Does anybody else think secretive companies annoy customers more than open ones? A lot of bad feelings could have been avoided yesterday were this public information, without Tim having to e-mail someone to break it. There was a genuine rash of anger, obviously (from the HN coverage), and just taking a few moments to say what's in the pipeline, while very not Steve, would have made this situation a lot better.
It's not just Apple I've noticed this with. Maybe it's time we rethink secrecy from a product development standpoint? Does it really give your competitors an advantage to know what you're working on in the days of the Internet? Is this something that business types have put thought into, since secrecy seems to be the status quo?
I can understand new products entirely, but a simple update to their Mac Pro is something they could just say, publicly, with little recourse, to reassure its small (and dedicated) fan base.
It's not just Apple I've noticed this with. Maybe it's time we rethink secrecy from a product development standpoint? Does it really give your competitors an advantage to know what you're working on in the days of the Internet? Is this something that business types have put thought into, since secrecy seems to be the status quo?
I can understand new products entirely, but a simple update to their Mac Pro is something they could just say, publicly, with little recourse, to reassure its small (and dedicated) fan base.