As the parent comment has explained, all USPS is doing -- at least from their perspective -- is to use some third-party analytics tools, without intentionally or specifically linking to Facebook or Snapchat.
Or put it this way -- is there a data analytics platform that is suitable & easy to use for any US government agency? Not that I am aware of (but please let me know). Without such infrastructure, these government organizations understandably are looking for those commercial options.
Or put it this way -- is there a data analytics platform that is suitable & easy to use for any US government agency? Not that I am aware of (but please let me know). Without such infrastructure, these government organizations understandably are looking for those commercial options.